5 Ways Hiring a Freelance Writer Saves you Money

You want to help people, and your marketable skills should be enough to create a non-stop line out your door.   Yet, somehow, you struggle to find and keep clients.   You’ve heard that content brings in clients, but you aren’t exactly sure what that means.  You’ve toyed around with the idea of starting a blog or making a website for ages.  However, when it comes to creating the content for it, you’re not sure what to do.  Should you try to write the content yourself or take a chance and invest in a freelance writer?

Here are five simple reasons why investing in a freelance writer gives you peace of mind and helps your bottom line:

Comprehensive Service

A good freelance writer can do more than just write.  Many freelance writers offer comprehensive services including content strategy, which means they’ll sit down with you to get to know you and see how your business works.  They’ll develop, plan, create, deliver, and manage your content.  Some comprehensive services also include website updating, quick edits, search engine optimization, content creation of blogs, e-books, or newsletters, and consistent public outreach. 

An in-house writing team generally includes a content strategist to develop content-driven business plans and troubleshoot problems, a writer to generate the content, and a content manager to deliver and manage content.  By vetting and hiring a good freelance writer, you could save yourself the hassle and money of hiring multiple people for multiple roles. 

 Flexibility

Hiring a freelance writer is easy.  A freelance writer is a self-employed contractor, as opposed to your employee.  This means you only pay for the work you need when you need it.  You choose what they do for you and how much of a role they have in your business planning, content strategizing, and content creation.  And, there are no strings attached.  If you aren’t a good fit with your writer, you can go your separate ways. 

 Professionalism

Freelance writers come ready to work.  You do not need to train them, hold their hand, keep their calendar, or divvy up their time.  Content creation for multiple clients is what they do, so you can rest assured they will get their work done in a timely and professional manner, while you focus on the important task of running your business.   

No Overhead

Since freelance writers are self-employed, they work remotely, so you don’t need to provide or pay for office space or communicational technologies.  On-going training and development is the writer’s responsibility.  You do not pay for their vacation time, sick leave, insurance, or payroll taxes.  Even if a freelancer writer’s hourly rate is more than you would pay a standard employee, in the long run you save money. 

Focus

 Wearing multiple hats and managing a team splits your attention and resources.  You can easily disservice your clients with scattered attention.  A freelance writer is an excellent resource to streamline consistent and effective content while you focus on running your business.  By hiring a professional writer, you ensure detailed attention to your content needs while you focus on the parts of your business you love. 

A good freelance writer will grow with and for your business.  Many freelance writers offer a free consultation or discovery call to begin the vetting process.  If you’ve never reached out for their professional services, now may be the perfect time to see if doing so is the next step to propel your business to new heights.